I am a creator and idea leader with a joyful passion for inspired hospitality, and 10 years as a creative marketer and experience designer. With a knack for inspired storytelling, I not only define brands, but help propel them into rapid growth, driven by fanatical customer demand. I am a natural and creative leader who cultivates strong relationships, builds trust, and delivers on both cross-functional strategy and beautiful, effective design. I want to drive meaningful conversation around food, content, digital convenience, and omnichannel customer experience through building brands with depth and delight. So nice to meet you!
Nikki is the Director of Brand Experience at CAVA, where she oversees creative strategy and customer experience for the Mediterranean fast-casual restaurant group and their products sold in Whole Foods Markets and grocery stores nationwide.
Nikki graduated from the George Washington University in 2009 with a BA in Journalism and curated passions for art history, dance, and yearbooks. After graduating, she worked at GW in digital marketing, collegiate licensing and events for Undergraduate Admissions and Athletics; and in marketing at Hugh & Crye in DC.
Nikki's personal writing has evolved to include LoveWork – where she explores the intersection of self-worth, career, and passion. In 2009, Nikki started her lifestyle blog Cupcakes for Breakfast, where she wrote about her favorite recipes, DC dining, and style.
Nikki lives in Washington, DC and is particularly found of its row houses, cherry blossoms, rooftops, and art museums. She also dabbles in wedding planning, personal brand consulting, and making the perfect chocolate frosting.
I started this blog in May 2009 to share stories from my kitchen, food from my travels, and colorful inspiration.